Even though it sounds great to have Portland SEO written on paper, to put it into practice is another story altogether, and is regarded as tough to pull off. Marketing any given niche proves to be a slow and painful process. Especially if you are a new business owner, who is still busy finding your feet. However, it gets a lot easier with the help of expert search engine optimization NYC companies such as Moving Mountains Advisors.
It may feel to you as if every keyword you focus on results in hundreds of thousands of competitive searches. It is not all lost as you can still push through and rise to the top if you know how to apply and optimize SEM for your niche.
Besides, searches on Google, Bing, and any other engines are all about supply and demand as long as you satisfy the user’s needs on a local level, you will soon gain traffic.
Did you know that 3 out of 4 online visitors who find local info helpful would be more inclined to visit the store where they received the best advice?
Both niche and local searches make up the large majority of internet searches right now. You can make yourself a very good living if you set up your niche site correctly.
It starts with researching your niche as you need to make a favorable impression from the get go. As much as 93 percent of all online experiences begin with one or the other search engine. Then again, an astonishing 75 percent of users never scroll to page 2 on Google.
Another amazing fact is that between 70 to 80 percent of users simply ignore Paid Ads and would rather pay attention to organic results.
Buying out quality time to research your niche properly is well worth the effort as it is a step forward to improving your domain and page authority. The better you understand your topic, the more likely you will be regarded as a trusted resource, which will boost your New York SEO efforts.
Always keep an eye on industry trends so you can be made aware of what people are talking about these days, the cater for those searches. The more posts you publish, the more difficult it will get to come up with new ideas for your website or blog.
Knowing your industry inside out will give you a leg up on your competition as you fully understand the context within which individuals are currently searching.
You may be aware that not every search would necessarily lead to a click or a sale. However, you are good to go by bringing more value as an authoritative blogger.
Broaden your Keywords Reach
Long tail keywords are key to making a success with your niche website. It is a case of drilling down into specific queries that come from your target audience.
Furthermore, long-tail keywords have a smaller search volume compared to generic ones, but your chances of ranking well are so much greater, and it serves to build you web profile for other related terms.
Place Links in Strategic Places
Ensure you place your links onto non-spammy, yet popular sites in your given industry. It is one of the easiest and most efficient ways to raise your rankings.
Links have a two-fold benefit in that it drives search traffic and direct referral traffic from visitors who click on the links.
By guest posting on sites other than yours and blogging on your own website you would naturally be building links
Contact organizations. Businesses, and local outlets in your immediate vicinity to feature your business with a possible link to your web profile.
Work Towards Getting Listed on Local Sites
Do your level best to get listed on local sites such as Apple Maps and Mapquest. Do not forget about business rating by listing your site with Angie’s List, Citysearch, and Yelp. Social media needs to feature too such as Facebook and Foursquare.
Starting a Blog
Once you’ve set everything up, make time to put a separate landing page for each one of your long-tail keyword phrases. Just one page is unlikely to rank highly for every keyword you have.
Also, write blog posts that consist of 1,500 to 2,000 words for every search term as you would be creating a relevant landing page for each term.
Make use of Yoast SEO to scan your posts and pages for readability and keyword richness.
Allow New York search engine professionals like Moving Mountains Advisors to implement various SEO signals to establish how well optimized each page of your site is.